Beyond line-up: music festival organizers as experience designers
10:00am ~ 11:00am
According to a 2019 Deloitte survey, millennials make up at least 45% of the 32 million people who attend music festivals and discover that they value experiences the most. Festivals offer unique experiences, and it is not just the headliners (of course that MATTERS). Festival organizers are experienced designers and use technology. They help create art installations, and all the details to leave over a hundred thousand people an unforgettable memory that will make them want to repurchase tickets for the next year. Let’s hear the experienced designers talk about how they make this happen.