11.3 fri. to 11.5 sun.



11:30am - 11:40am
. ICC Immersion – Zorba Group


GUILLAUME DE LA BOULAYE, born in Paris in 1972, master’s degree in management, trained in audiovisual and film production at international workshops in Paris, Berlin, Hong Kong and Seoul. He founded ZORBA in 2003 with the aim of producing innovative films and experiences for the media, brands and cultural networks. With offices in Paris, Toronto, Shanghai and Singapore, ZORBA currently employs more than 50 people and generates annual sales of around €10 million. Guillaume DE LA BOULAYE has personnally produced more than 200 projects: commercials, shorts, documentaries, feature films, musical events and VR experiences. He specializes in international coproduction and enjoys developing bold projects with famous artists as well as new talents. He is currently developing LidoXR, a tool for creating and producing immersive visual and musical experiences for physical venues and virtual platforms. The LIDO XR project won the France 2030 prize.

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