Xiaodong Shen, currently based in Paris, set foot in music business world by bringing new and exciting Chinese talents to Europe (to name a few: Re-Tros, Duck Fight Goose, Wang Wen…)
While keeping on working on Asian acts for their European shows, he then launched his touring agency Mentha & Partners, providing Asian representations for international artists. With more than 100 shows booked per year in major music festivals and reputable venues & clubs across Asia, his agency now takes cares of more than 20 artists in Asia.
Promoter in mainland China, he has also done, with his associates, multiple tours in mainland China with his local partners.
Apart from his expertise on live music touring and production, he’s also involved in French Miracle Tour, a newly created project which brings young and fresh French artists to Asia in order to develop further the artists in the region