11.3 fri. to 11.5 sun.

(Cecilia) Soojeong Yi

South Korea

11:40am - 12:20pm
. Cutting Through the Noise: Post-Pandemic Oversaturation in the Live Music Market


Cecilia Soojeong YI is formerly known as the executive manager of Zandari Festa, Korea’s premier independent and international showcase festival. In 2018, she co-founded “DMZ Peace Train Music Festival” and has been in charge of programming, artist communication, and international relationships. In 2021, she expanded her business sector by co-founding a new company, ALPS, that goes beyond the model of a once-a-year festival to connect unique music and cultural content with the world continuously. ALPS inc. is the main organizer of the DMZ Peace Train Music Festival, a unique outdoor event held nearby the border between the two Koreas. The company also produces and promotes festivals, concerts, performances, and other cultural events that capture the value of diverse and unique content.

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